Supplier Criteria

The New American Remodel
Side elevation of The New American Remodel 2021


TNAR Overview:

The New American Remodel® is recognized as one of the world’s premier show homes and one of NAHB’s most successful and visible programs produced and presented by the NAHB Leading Suppliers Council (LSC) and its media partner SGC Horizon, LLC. This program was originally launched in 2007 and reintroduced in 2017 to highlight the significant role the remodeling market has within the overall housing industry. This program is a central example of our efforts to expand outreach to the remodeling industry and create additional opportunities to exhibit new and innovative products. This home reflects new housing and lifestyle trends, demonstrating how remodeling professionals have embraced aging in place, green building and energy efficiencies. 


Suppliers Selection Overview:

LSC members and non-member companies that are selected to sponsor and/or donate products must work within the project specifications and schedule determined by the remodeler, architect, interior designer and the project task force. It is the task force’s main responsibility is to select and agree upon all products to be used in the remodel show home. Decisions are based on the availability and design criteria desired by the task force in conjunction with the budget constraints and market knowledge of the builder.


Once the team has been assembled and the year’s concept determined, members of LSC are notified by the task force to begin sending product information to NAHB staff for product consideration and selection. LSC members wishing to have their products considered for use in the house must provide adequate information per the team’s request and must notify NAHB staff of their interest and specific products they are submitting.  A deadline is established each year by which all product information must be received.


Interest in participating in TNAR and submission of product information does not guarantee selection. It is assumed that LSC members will donate the product(s) specified in their submissions.  If a product is specified and the LSC member declines to donate or participate, the product category may be revisited for another selection.  


For those LSC members who have similar products for a category and are willing to participate in TNAR, the team members are encouraged to use, in a significant way, products from LSC members which have not had a recent opportunity to participate in TNAR. To facilitate this evaluation, NAHB staff shall prepare and distribute to the product selection team, prior to the start of the product selection process, a complete list of all LSC companies with product used in the previous three years’ remodel homes. The final decision as to which products are selected is solely at the discretion of the team members.  


Although a team member may be primarily responsible for a product selection, the product selected must be approved by all members of the team and satisfy the task force. If no LSC member supplies product for a category, or if an LSC member in that product category cannot meet the required specifications, only then may the team approach non-LSC suppliers for product donations.  


It is anticipated that SGC Horizon LLC – Professional Remodeler Magazine will act as a consultant during the product selection process and may help connect product suppliers with team members and will sell sponsorships to companies donating products for The New American Remodel. NAHB staff will notify all approved suppliers that their products have been selected and that they are expected to cooperate with the designated team member and with the project schedule and specifications.  


Suppliers Selection Breakdown:

•    Must be the right product application for the project.

•    The LSC task force for TNAR will prepare a target spec list with Professional Remodeler Magazine and the builder/architect participation.

•    LSC members have right of first acceptance to participate in the program.

•    Suppliers will be asked to donate and remit a sponsorship fee in exchange for robust marketing support programs.

•    Should LSC members decline to participate, the remodeler, architect and Professional Remodeler Magazine will endeavor to secure another paying supplier for the product category. 

•    Should no paying supplier be secured, LSC may allow its member(s) to provide a donation.

•    Donating companies will not receive the same marketing visibility as sponsoring companies.